26Nov
upGrad Marketing Strategy

upGrad – Ronnie Screwala Secret Strategies for Edtech Businesses

November 26, 2022By 1 Comment

upGrad upGrad is an EdTech company whose motive is to help students with their higher education. The business of the company is completely online based and free of cost. The application also offers a large variety of courses ranging from undergraduate programs to Master’s degree programs. Master’s degrees and other higher degrees are only offered on a fee payment system. Otherwise, almost all the courses are free of cost…

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25Nov
oyo case study

OYO Case Study – Seo tips for business by Ritesh Agarwal

November 25, 2022By 2 Comments

OYO Rooms, also known as OYO Hotels & Homes is the third-largest hospitality chain globally providing a comfortable and safe room stay. Co-founded in 2013 by Ritesh Agarwal (one of the youngest Indian entrepreneurs, the founder and CEO of OYO Rooms) it has established itself as the fastest-growing network of hotels offline and online. Headquartered in Gurgaon, it has expanded its reach worldwide within the span of only 8…

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24Nov
Lakme cosmetics marketing tips

Lakmé Cosmetics The Brand Story | Business, Marketing Strategy for Startups and MSMEs

November 24, 2022By 0 comment

Lakmé Cosmetics Lakmé was the country’s first cosmetic brand to introduce makeup to Indian women and takes pride in being the expert on Indian Beauty for over 50 years. It is a complete beauty brand spreading colour cosmetics & skin care and extending to beauty services through the network of Lakmé Beauty Salons. Its bond with beauty and fashion is manifested through the Lakmé Fashion Week, which is now…

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23Nov
lenskart marketing strategy

Lenskart – Business, Marketing Strategy Tips for Local Businesses

November 23, 2022By 2 Comments

Lenskart There was a time when people with weak eyesight had to face social fear, and many terms such as nerd, geek, and four eyes were associated with them. But Lenskart transformed the eyewear industry and the idea of wearing spectacles. After all, Lenskart says, “specsy is the new sexy.” Spectacles today have become a style statement, and people don’t remove but wear them to look good. History:- Lenskart…

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22Nov
Phonepe Case Study

PhonepPe Case Study – How payment companies market themselves ?

November 22, 2022By 1 Comment

PhonePe is a digital wallet and online payment app that allows users to pay bills, transfer money, invest in mutual funds and gold, buy life insurance and make instant payment to your favorite online and offline stores via wallet or UPI. Founders:- Marketing Strategies of PhonePe ‘Har Phone Pe PhonePe’ Initiative Campaign Rajdeepak Das, current CEO & Chief Creative Officer – South Asia, Leo Burnett, said, “The Har phone…

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