If you want to know how to create a brand strategy & build brands that go then you’ve come to the right place. Below are the 14 Steps to build your own brand strategy: – Develop Your Internal Brand Your internal brand starts with “Why” and defines the internal “Who” of the brand. It includes:- These elements must be defined with direct contribution from the brand leaders as they…
The food supply chain was taken over by apps such as Swiggy and Zomato and the transport chain by Ola, Uber and Rapido took over the rides. But Dunzo combined both the possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting sources of services. Dunzo is simply an app that offers several services to deliver and transport. It provides food…
PhonePe is a digital wallet and online payment app that allows users to pay bills, transfer money, invest in mutual funds and gold, buy life insurance and make instant payment to your favorite online and offline stores via wallet or UPI. Founders:- Marketing Strategies of PhonePe ‘Har Phone Pe PhonePe’ Initiative Campaign Rajdeepak Das, current CEO & Chief Creative Officer – South Asia, Leo Burnett, said, “The Har phone…
PepperFry is an e-tail platform for furniture sales all over the country. The company launched its own online retail website in 2012. Its headquarters are situated in Mumbai, India. PepperFry created a new marketplace for online furniture sales in India. The Indian furniture industry has ranked fifth largest market in the world with the home furniture industry alone valued at a more than $20 billion market. Pepperfry, another one…
Ever wondered how the Tata Group managed to build such great brand value for itself? The Tata Group is one of the oldest and largest industrial groups in India. It is known for its long-standing brand image and consumer trust. Let’s get started by getting to know the company better. The Tata group believes in the Parsi legend ‘humata hukhta hvarshta’ which means good thoughts, good words and good…
Testimonial is a trust gaining tool for your brand. Testimonial is the feedback of your customer that how their problem get solved using your product or services or what changes you bring to their life. From a study we know that 92% changes of conversion is there from your friend or known person’s referrence and 70% changes of conversion is there where unknown persons referrence . Its helps your new customer for making the buying decision easily.
So , testimonial works as a magic wond to convert your leads to client . So every small and medium business or startups should do testimonial marketing . Which gave them immence amount of result.
To know more read further , how to do testimonial marketing .
India out of the total internet users 71% of them are using actively social media. Daily using time aslo increased in after lock down happened in India. So , social media are now a important place for brands to do their marketing , branding and positioning.
Many Small and Medium business are also growing with the help of social media , by making viral content in the platforms like Youtube , Facebook and Instagram mostly . Apart from that other platforms like linkedin, Quora , Pinterest are also best for your business promotion .
Recently I met my friend Ritesh ( Name chaged Due to Privacy ) , He is onwer of Group Institutes , he is providing Medical and paramedical courses . We do some chatting about the his business , then he explained me his problem. His problem is before admission season. he had to start advertise about his business in Local Print media and also to newschannels to Promote . Not only that he is circulating reflects and putting billboards in high traffic areas . He spend lakhs of rupees during the admission and hardly get queries about admission. He is so disappointed about this marketing method but still he is doing the same due to he didn’t know any other way to market his institute.
As he knows I am consulting many small and medium business in their marketing and sales , so he asked me ” How can I make better markerting with low budget and grow my business ?”
To know more read more
Today Social media is a another virtual social community we build in the world after the internet come in to being . In this blog we will get to know how social media help you to grow your local business exponentially and you can make a national or Global brand with the help of social media.
Before We will discuss about how social media will transform your business , to go ahead read more.
As coaching institute are facing lot of competion to get reach to right student community and also indivisual teachers who gave classes in a institute also become a competition for a coaching or training institute . As they have started their own classes online or offline . In this situation coaching institutes are facing lot of difficulties to survive in the market with the burden of their operatings.
Read the complete blog you can easily scale up your business.
