WHAT IS E-COMMERCE ? E-commerce is an ever-evolving landscape, driven by technological advancements, shifting consumer behaviors, and the constant need for innovation. As we move into 2024, the digital marketing strategies that power e-commerce are poised for significant transformation. Here are the key trends that will shape the future of e-commerce and digital marketing in the coming year The Rise of AI-Driven Personalization Personalization has been a buzzword in…