India out of the total internet users 71% of them are using actively social media. Daily using time aslo increased in after lock down happened in India. So , social media are now a important place for brands to do their marketing , branding and positioning.
Many Small and Medium business are also growing with the help of social media , by making viral content in the platforms like Youtube , Facebook and Instagram mostly . Apart from that other platforms like linkedin, Quora , Pinterest are also best for your business promotion .