Ever wondered how the Tata Group managed to build such great brand value for itself? The Tata Group is one of the oldest and largest industrial groups in India. It is known for its long-standing brand image and consumer trust. Let’s get started by getting to know the company better. The Tata group believes in the Parsi legend ‘humata hukhta hvarshta’ which means good thoughts, good words and good…
Coca-Cola is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Hence, it is the most recognized and beloved soft drink brand in the world. Coca-Cola has surely done an amazing job of creating and maintaining its identity as a deliverer of happiness and unity. History and invention:- Coca-Cola was invented by the late 19th century by John…
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. BoAt (legal name “Imagine Marketing Services Pvt. Ltd.”) is an India-based company which was incorporated in November 2013. Its co-founders are Sameer Ashok Mehta and Aman Gupta. boAt is creating a strong position in the market from being the homegrown product established since 2016. boAt has become a…
