bharatpe case study

BharatPe Case Study: Business, Marketing Strategy

BharatPe is an Indian fintech company that caters to small merchants and kirana store owners in India. The company offers a range of fintech products including interoperable (of computer systems or software) QR code for UPI payments, Bharat Swipe (POS machine) for card acceptance, and small business financing. The firm was co-founded by Ashneer Grover and Sashvat Nakrani in 2018, with its headquarters in New Delhi, India. 4 Marketing…

boAt-Print-Advertising strategy

boAt Case Study: Business, Marketing Strategy

BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. BoAt (legal name “Imagine Marketing Services Pvt. Ltd.”) is an India-based company which was incorporated in November 2013. Its co-founders are Sameer Ashok Mehta and Aman Gupta. boAt is creating a strong position in the market from being the homegrown product established since 2016. boAt has become a…

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