Testimonial is a trust gaining tool for your brand. Testimonial is the feedback of your customer that how their problem get solved using your product or services or what changes you bring to their life. From a study we know that 92% changes of conversion is there from your friend or known person’s referrence and 70% changes of conversion is there where unknown persons referrence . Its helps your new customer for making the buying decision easily.
So , testimonial works as a magic wond to convert your leads to client . So every small and medium business or startups should do testimonial marketing . Which gave them immence amount of result.
To know more read further , how to do testimonial marketing .