Founded by Amancio Ortega in 1975, ZARA is the lead ship chain of the Inditex group, the world’s largest garments retailer. Zara uses a mix of unique marketing strategies and serves the growing needs of the customers. Unlike most of its competitors, ZARA doesn’t really rely on promotional marketing or advertising. 5 Marketing Strategies of Zara Creating Exclusivity & Rareness One of the major reasons for Zara being successful…