Pepsi is one of few beverage brands that has kept a leading position in the market for over 100 years regardless of facing tough competition from leading rivals like Coca-Cola. It has gained global acknowledgement by establishing itself as a trusted brand, using both traditional and digital marketing to its full potential. It might sound simple, but Pepsi took pains to reach the place it now enjoys. 5 Marketing…
PharmEasy is an online pharmacy and medical store in India which specializes in OTC products, diagnostic tests, and medical instruments. The company was founded in 2015 in Mumbai, Maharashtra and has seen incredible growth in terms of both sales and marketing since then. It is an online pharmacy app with every product you could ever imagine in an offline medical store. Its co-founders include Siddharth Shah, Dhaval Shah, Dharmil…
The service industry got black out with the entrance of Urban Company in the market. It created a huge place for itself in the business world. The company has grown well and gained great success for itself. The reasons for its success are its planned business model and great marketing strategy. Today the competition in the startup industry is increasing. Urban Company has earned huge popularity in no time.…
When Dream11 started its company, all we knew was what the future had in store for this fantasy gaming platform? Dream11 has more than 100 million users registered on its platform, which is a huge number. There have been many driving factors behind this success including, regular funding, partnership with cricketers for endorsements, top-class marketing campaigns and the prize money involved. In this post, we will take a look…
Cred is a fintech unicorn startup founded by Kunal Shah. As of today, the headquarters of CRED is based out of Bengaluru, valued at 2.2 Billion US Dollars. The motive behind finding this startup was to simply automate day to day transactions and help start the credit revolution, much like the US credit-dependent economy. As an organization, Cred, through its app, works on facilitating credit card transactions of its…
Starbucks!! I am sure we all have heard that word somewhere. It is arguably one of the most successful coffee chains in the world. This American-born coffee brand has become so popular that it is literally a part of daily life for many people living in the cities and all over the world. It is so successful because it provides an experience that changed the mindset of the world…
SUGAR Cosmetics is an Indian cosmetic brand, producing mid-range products with shades according to Indian Skin tones. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee. SUGAR Cosmetics works on a hybrid model – having both online and offline presence. The company manufactures its products in India, Germany, USA, Korea, China and Italy. Established in 2015, Sugar Cosmetics came up with just two products, namely, a…
ShareChat, India’s own social media platform, and especially moms favourite, seems to have succeeded in the market. It is one of a kind platform that supports 15 Indian languages but not English. It provides a place on the internet for all individuals to communicate their ideas, thoughts, and emotions without any language barrier, not just for those who want to use this space in their mother tongue but also…
India out of the total internet users 71% of them are using actively social media. Daily using time aslo increased in after lock down happened in India. So , social media are now a important place for brands to do their marketing , branding and positioning.
Many Small and Medium business are also growing with the help of social media , by making viral content in the platforms like Youtube , Facebook and Instagram mostly . Apart from that other platforms like linkedin, Quora , Pinterest are also best for your business promotion .
Recently I met my friend Ritesh ( Name chaged Due to Privacy ) , He is onwer of Group Institutes , he is providing Medical and paramedical courses . We do some chatting about the his business , then he explained me his problem. His problem is before admission season. he had to start advertise about his business in Local Print media and also to newschannels to Promote . Not only that he is circulating reflects and putting billboards in high traffic areas . He spend lakhs of rupees during the admission and hardly get queries about admission. He is so disappointed about this marketing method but still he is doing the same due to he didn’t know any other way to market his institute.
As he knows I am consulting many small and medium business in their marketing and sales , so he asked me ” How can I make better markerting with low budget and grow my business ?”
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