If you want to know how to create a brand strategy & build brands that go then you’ve come to the right place. Below are the 14 Steps to build your own brand strategy: – Develop Your Internal Brand Your internal brand starts with “Why” and defines the internal “Who” of the brand. It includes:- These elements must be defined with direct contribution from the brand leaders as they…
The food supply chain was taken over by apps such as Swiggy and Zomato and the transport chain by Ola, Uber and Rapido took over the rides. But Dunzo combined both the possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting sources of services. Dunzo is simply an app that offers several services to deliver and transport. It provides food…
PhonePe is a digital wallet and online payment app that allows users to pay bills, transfer money, invest in mutual funds and gold, buy life insurance and make instant payment to your favorite online and offline stores via wallet or UPI. Founders:- Marketing Strategies of PhonePe ‘Har Phone Pe PhonePe’ Initiative Campaign Rajdeepak Das, current CEO & Chief Creative Officer – South Asia, Leo Burnett, said, “The Har phone…
PepperFry is an e-tail platform for furniture sales all over the country. The company launched its own online retail website in 2012. Its headquarters are situated in Mumbai, India. PepperFry created a new marketplace for online furniture sales in India. The Indian furniture industry has ranked fifth largest market in the world with the home furniture industry alone valued at a more than $20 billion market. Pepperfry, another one…
Ever wondered how the Tata Group managed to build such great brand value for itself? The Tata Group is one of the oldest and largest industrial groups in India. It is known for its long-standing brand image and consumer trust. Let’s get started by getting to know the company better. The Tata group believes in the Parsi legend ‘humata hukhta hvarshta’ which means good thoughts, good words and good…
