How to Create your Brand Strategy?
If you want to know how to create a brand strategy & build brands that go then you’ve come to the right place.
Below are the 14 Steps to build your own brand strategy: –
Develop Your Internal Brand
Your internal brand starts with “Why” and defines the internal “Who” of the brand.
These elements must be defined with direct contribution from the brand leaders as they represent the beliefs, commitments and behaviours of the brand all of which are driven by the leaders.
Define Your Target Audience
In order for your business to survive, it must have something of value that a certain group of people want.
Emotions are the key to successful branding and understanding their challenges and pain-points are the key to unlocking those emotions.
Map The Competitive Landscape
A critical task in any strategy is to understand the hurdles to success.
One of the most obvious hurdles for any brand are the other brands and competitors that exist in the market that are competing for the same audience.
To be successful in standing out, you must first understand what your competitors are doing, then do things differently to them.
Focus on Your Positioning Strategy
When you know your audience and what they want and you know your competitors and what they offer, you have a clear map of your market landscape.
This map is a tool that you can use to identify gaps and opportunities for your brand to take advantage of.
Shape Your Brand Personality
Once you’ve defined the position you want to take in the market, you need to begin making a strategy of convincing your customer that you provide more value, a better experience or a more convenient solution than your competitors.
Identify Your Tone Of Voice
Much like the uniqueness of your personality, how you speak is also unique to you.
When we hear a tone of voice that displays characteristics and features we’re more attracted to, we’re far more likely to listen to what they have to say.
Develop Your Messaging Strategy
Through your personality and tone of voice, you’ve defined “How” you’re going to deliver your brand message.
Now, you need to define exactly “what” message you want your audience to receive.
Defining what you want your audience to understand about your brand is very important to decide whether or not your brand will be successful in earning that position in their mind.
Develop Your Name & Tagline
Both the name and the tagline are simply forms of brand communication.
Yes, they play a very important role in your audience remembering your brand and recalling why it’s important.
It’s obvious then that a name and tagline developed with this information is far more likely to act as a strategic branding tool than if they were developed before.
Design Your Identity
This is where the term “a brand is not a logo” really has some context.
At the point you design your visual brand, you have already developed 90% of the entire brand.
Your brand identity includes:
- Colour Palette
- Images Style
Define Your Brand Awareness Strategy
Your target audience development sets the groundwork for your marketing strategy and the brand awareness strategy is the first campaign.
In other words, you need to know where they’ll be most open to your branding messages and develop the most appropriate messages for that environment.
Launch Your Brand
Depending on whether or not you have a budget will determine how quickly you make an impact and raise the level of awareness of your brand.
If you don’t have much of a budget at all, then much of your work will be through tactics and marketing. If you do have a budget, you need to quickly keep control of spend and ensure your spend is moving the needle.
Also you can watch the video to know more