boAt Case Study: Business, Marketing Strategy
BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. BoAt (legal name “Imagine Marketing Services Pvt. Ltd.”) is an India-based company which was incorporated in November 2013. Its co-founders are Sameer Ashok Mehta and Aman Gupta. boAt is creating a strong position in the market from being the homegrown product established since 2016. boAt has become a…