apple marketing strategy

Apple Marketing Strategy: Learn Simple Yet Effective Marketing

Apple Inc is a world-famous name of innovation and development in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because they understand that marketing is one of the most important aspects in the business world if one wants to increase its sales. This is why Apple creates an awareness of the product, has an effective marketing strategy and…

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Licious case study

Licious Case Study – Tricks to Attract New Customers in your Startup

Founded in 2015 by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C Unicorn Bengaluru-based startup. It deals in several non-vegetarian products including meat, chicken, eggs, and seafood. With over 3500+ employees, Licious claims to process and deliver 1 million+ orders per month. It is mainly concentrated in the south because of the huge demand from these regions. The best part is that they are the owners of…

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maybelline marketing tips

Maybelline – Marketing Strategies of Maybelline NewYork | Tips for making your brand go Global

Maybelline Maybelline is a makeup brand based in the USA and is popular all over the world. This belongs to the French beauty business known as L’Oréal. In 1915, a young entrepreneur set up a business named Maybelline. He got the idea from his sister (Mabel), who used household things to make up creatively. He used his knowledge of chemistry to develop beauty products and named the company after…

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upGrad Marketing Strategy

upGrad – Ronnie Screwala Secret Strategies for Edtech Businesses

upGrad upGrad is an EdTech company whose motive is to help students with their higher education. The business of the company is completely online based and free of cost. The application also offers a large variety of courses ranging from undergraduate programs to Master’s degree programs. Master’s degrees and other higher degrees are only offered on a fee payment system. Otherwise, almost all the courses are free of cost…

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oyo case study

OYO Case Study – Seo tips for business by Ritesh Agarwal

OYO Rooms, also known as OYO Hotels & Homes is the third-largest hospitality chain globally providing a comfortable and safe room stay. Co-founded in 2013 by Ritesh Agarwal (one of the youngest Indian entrepreneurs, the founder and CEO of OYO Rooms) it has established itself as the fastest-growing network of hotels offline and online. Headquartered in Gurgaon, it has expanded its reach worldwide within the span of only 8…

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