24Nov
Lakme cosmetics marketing tips

Lakmé Cosmetics The Brand Story | Business, Marketing Strategy for Startups and MSMEs

November 24, 2022By 0 comment

Lakmé Cosmetics Lakmé was the country’s first cosmetic brand to introduce makeup to Indian women and takes pride in being the expert on Indian Beauty for over 50 years. It is a complete beauty brand spreading colour cosmetics & skin care and extending to beauty services through the network of Lakmé Beauty Salons. Its bond with beauty and fashion is manifested through the Lakmé Fashion Week, which is now…

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23Nov
lenskart marketing strategy

Lenskart – Business, Marketing Strategy Tips for Local Businesses

November 23, 2022By 2 Comments

Lenskart There was a time when people with weak eyesight had to face social fear, and many terms such as nerd, geek, and four eyes were associated with them. But Lenskart transformed the eyewear industry and the idea of wearing spectacles. After all, Lenskart says, “specsy is the new sexy.” Spectacles today have become a style statement, and people don’t remove but wear them to look good. History:- Lenskart…

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22Nov
Phonepe Case Study

PhonepPe Case Study – How payment companies market themselves ?

November 22, 2022By 1 Comment

PhonePe is a digital wallet and online payment app that allows users to pay bills, transfer money, invest in mutual funds and gold, buy life insurance and make instant payment to your favorite online and offline stores via wallet or UPI. Founders:- Marketing Strategies of PhonePe ‘Har Phone Pe PhonePe’ Initiative Campaign Rajdeepak Das, current CEO & Chief Creative Officer – South Asia, Leo Burnett, said, “The Har phone…

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21Nov
PepperFry Case Study

PepperFry – Marketing Strategies | Furniture Startup Marketing Ideas

November 21, 2022By 0 comment

PepperFry is an e-tail platform for furniture sales all over the country. The company launched its own online retail website in 2012. Its headquarters are situated in Mumbai, India. PepperFry created a new marketplace for online furniture sales in India. The Indian furniture industry has ranked fifth largest market in the world with the home furniture industry alone valued at a more than $20 billion market. Pepperfry, another one…

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21Nov
Mamaearth marketing tricks

Mamaearth – Business, Marketing Strategy Tips

November 21, 2022By 1 Comment

Mamaearth When it comes to the cosmetic industry, consumers are always worried about the process that is followed while manufacturing the products. This is why the world is seeing a new era of cosmetic products that are organic, produced in a natural way, and with the help of natural products that are free of toxins and other chemicals. The craze about these organic products is simply obvious because they…

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