Pepsi is one of few beverage brands that has kept a leading position in the market for over 100 years regardless of facing tough competition from leading rivals like Coca-Cola. It has gained global acknowledgement by establishing itself as a trusted brand, using both traditional and digital marketing to its full potential. It might sound simple, but Pepsi took pains to reach the place it now enjoys. 5 Marketing…
PharmEasy is an online pharmacy and medical store in India which specializes in OTC products, diagnostic tests, and medical instruments. The company was founded in 2015 in Mumbai, Maharashtra and has seen incredible growth in terms of both sales and marketing since then. It is an online pharmacy app with every product you could ever imagine in an offline medical store. Its co-founders include Siddharth Shah, Dhaval Shah, Dharmil…
Zomato is a restaurant search and discovery and delivery business and was founded by Deepinder Goyal and Pankaj Chaddah in the year 2008. Zomato currently operates in more than 24 countries. Initially, it started under the name Foodiebay which was later changed into Zomato in the year 2010. Every modern brand understands the value of marketing in enabling its growth story, and Zomato is definitely one of them. Since…
The service industry got black out with the entrance of Urban Company in the market. It created a huge place for itself in the business world. The company has grown well and gained great success for itself. The reasons for its success are its planned business model and great marketing strategy. Today the competition in the startup industry is increasing. Urban Company has earned huge popularity in no time.…
When Dream11 started its company, all we knew was what the future had in store for this fantasy gaming platform? Dream11 has more than 100 million users registered on its platform, which is a huge number. There have been many driving factors behind this success including, regular funding, partnership with cricketers for endorsements, top-class marketing campaigns and the prize money involved. In this post, we will take a look…
