Pepsi is one of few beverage brands that has kept a leading position in the market for over 100 years regardless of facing tough competition from leading rivals like Coca-Cola. It has gained global acknowledgement by establishing itself as a trusted brand, using both traditional and digital marketing to its full potential. It might sound simple, but Pepsi took pains to reach the place it now enjoys. 5 Marketing…
PharmEasy is an online pharmacy and medical store in India which specializes in OTC products, diagnostic tests, and medical instruments. The company was founded in 2015 in Mumbai, Maharashtra and has seen incredible growth in terms of both sales and marketing since then. It is an online pharmacy app with every product you could ever imagine in an offline medical store. Its co-founders include Siddharth Shah, Dhaval Shah, Dharmil…
The service industry got black out with the entrance of Urban Company in the market. It created a huge place for itself in the business world. The company has grown well and gained great success for itself. The reasons for its success are its planned business model and great marketing strategy. Today the competition in the startup industry is increasing. Urban Company has earned huge popularity in no time.…
Starbucks!! I am sure we all have heard that word somewhere. It is arguably one of the most successful coffee chains in the world. This American-born coffee brand has become so popular that it is literally a part of daily life for many people living in the cities and all over the world. It is so successful because it provides an experience that changed the mindset of the world…
SUGAR Cosmetics is an Indian cosmetic brand, producing mid-range products with shades according to Indian Skin tones. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee. SUGAR Cosmetics works on a hybrid model – having both online and offline presence. The company manufactures its products in India, Germany, USA, Korea, China and Italy. Established in 2015, Sugar Cosmetics came up with just two products, namely, a…
