Big Basket is a leading Indian ecommerce website focusing on grocery items being delivered to everyone at their doorstep. The main product in its marketing mix is its website and app, which gives access to users to buy groceries and food online. Big Basket offers a variety of products ranging from grocery to dairy products, to staples to meat products too. Following are the varieties of product categories it…
Nykaa is a brand that we have all heard of from different media and advertisements. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brands. Nykaa has now gained an excellent customer base due to its…
ShareChat, India’s own social media platform, and especially moms favourite, seems to have succeeded in the market. It is one of a kind platform that supports 15 Indian languages but not English. It provides a place on the internet for all individuals to communicate their ideas, thoughts, and emotions without any language barrier, not just for those who want to use this space in their mother tongue but also…
Ever wondered how the Tata Group managed to build such great brand value for itself? The Tata Group is one of the oldest and largest industrial groups in India. It is known for its long-standing brand image and consumer trust. Let’s get started by getting to know the company better. The Tata group believes in the Parsi legend ‘humata hukhta hvarshta’ which means good thoughts, good words and good…
Coca-Cola is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Hence, it is the most recognized and beloved soft drink brand in the world. Coca-Cola has surely done an amazing job of creating and maintaining its identity as a deliverer of happiness and unity. History and invention:- Coca-Cola was invented by the late 19th century by John…
