10Nov
Dream11 Strategy of a Digital Brand

Dream 11 – Strategy of a Digital Brand

November 10, 2022By 1 Comment

When Dream11 started its company, all we knew was what the future had in store for this fantasy gaming platform? Dream11 has more than 100 million users registered on its platform, which is a huge number. There have been many driving factors behind this success including, regular funding, partnership with cricketers for endorsements, top-class marketing campaigns and the prize money involved. In this post, we will take a look…

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10Nov
Cred - Business, Marketing Strategy Tips

Cred – Business, Marketing Strategy Tips

November 10, 2022By 1 Comment

Cred is a fintech unicorn startup founded by Kunal Shah. As of today, the headquarters of CRED is based out of Bengaluru, valued at 2.2 Billion US Dollars. The motive behind finding this startup was to simply automate day to day transactions and help start the credit revolution, much like the US credit-dependent economy. As an organization, Cred, through its app, works on facilitating credit card transactions of its…

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10Nov
Starbucks - Business, Marketing Strategy Tips

Starbucks – Business, Marketing Strategy Tips

November 10, 2022By 0 comment

Starbucks!! I am sure we all have heard that word somewhere. It is arguably one of the most successful coffee chains in the world. This American-born coffee brand has become so popular that it is literally a part of daily life for many people living in the cities and all over the world. It is so successful because it provides an experience that changed the mindset of the world…

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08Nov
SUGAR Cosmetics - Vineeta Singh Secret Strategy

SUGAR Cosmetics – Vineeta Singh Secret Strategy

November 8, 2022By 1 Comment

SUGAR Cosmetics is an Indian cosmetic brand, producing mid-range products with shades according to Indian Skin tones. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee.  SUGAR Cosmetics works on a hybrid model – having both online and offline presence. The company manufactures its products in India, Germany, USA, Korea, China and Italy. Established in 2015, Sugar Cosmetics came up with just two products, namely, a…

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06Nov
big basket marketing strategy

BigBasket Case Study: Business, Marketing Strategy

November 6, 2022By 0 comment

Big Basket is a leading Indian ecommerce website focusing on grocery items being delivered to everyone at their doorstep. The main product in its marketing mix is its website and app, which gives access to users to buy groceries and food online. Big Basket offers a variety of products ranging from grocery to dairy products, to staples to meat products too. Following are the varieties of product categories it…

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