06Nov
Zara Marketing

ZARA – The Brand Story | Business, Marketing Strategy Tips

November 6, 2022By 0 comment

Founded by Amancio Ortega in 1975, ZARA is the lead ship chain of the Inditex group, the world’s largest garments retailer. Zara uses a mix of unique marketing strategies and serves the growing needs of the customers. Unlike most of its competitors, ZARA doesn’t really rely on promotional marketing or advertising. 5 Marketing Strategies of Zara Creating Exclusivity & Rareness One of the major reasons for Zara being successful…

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05Nov
bharatpe case study

BharatPe Case Study: Business, Marketing Strategy

November 5, 2022By 1 Comment

BharatPe is an Indian fintech company that caters to small merchants and kirana store owners in India. The company offers a range of fintech products including interoperable (of computer systems or software) QR code for UPI payments, Bharat Swipe (POS machine) for card acceptance, and small business financing. The firm was co-founded by Ashneer Grover and Sashvat Nakrani in 2018, with its headquarters in New Delhi, India. 4 Marketing…

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05Nov
nykaa Marketing Strategy

Nykaa – How a 50 year old lady created a billion dollar startup

November 5, 2022By 1 Comment

Nykaa is a brand that we have all heard of from different media and advertisements. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brands. Nykaa has now gained an excellent customer base due to its…

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04Nov
Sharechat Internet Marketing

ShareChat – Strategies of a Internet Company

November 4, 2022By 0 comment

ShareChat, India’s own social media platform, and especially moms favourite, seems to have succeeded in the market. It is one of a kind platform that supports 15 Indian languages but not English. It provides a place on the internet for all individuals to communicate their ideas, thoughts, and emotions without any language barrier, not just for those who want to use this space in their mother tongue but also…

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03Nov
Tata group business strategy

TATA Group Marketing Strategy | Ratan Tata’s Secret Strategies

November 3, 2022By 1 Comment

Ever wondered how the Tata Group managed to build such great  brand value for itself? The Tata Group is one of the oldest and largest industrial groups in India. It is known for its long-standing brand image and consumer trust. Let’s get started by getting to know the company better. The Tata group believes in the Parsi legend ‘humata hukhta hvarshta’ which means good thoughts, good words and good…

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