Business

08Nov

SUGAR Cosmetics – Vineeta Singh Secret Strategy

November 8, 2022By sellopedia1 Comment

SUGAR Cosmetics is an Indian cosmetic brand, producing mid-range products with shades according to Indian Skin tones. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee. SUGAR Cosmetics works on a hybrid model – having both online and offline presence. The company manufactures its products in India, Germany, USA, Korea, China and Italy. Established in 2015, Sugar Cosmetics came up with just two products, namely, a…

06Nov

BigBasket Case Study: Business, Marketing Strategy

November 6, 2022By sellopedia0 comment

Big Basket is a leading Indian ecommerce website focusing on grocery items being delivered to everyone at their doorstep. The main product in its marketing mix is its website and app, which gives access to users to buy groceries and food online. Big Basket offers a variety of products ranging from grocery to dairy products, to staples to meat products too. Following are the varieties of product categories it…

06Nov

ZARA – The Brand Story | Business, Marketing Strategy Tips

November 6, 2022By sellopedia0 comment

Founded by Amancio Ortega in 1975, ZARA is the lead ship chain of the Inditex group, the world’s largest garments retailer. Zara uses a mix of unique marketing strategies and serves the growing needs of the customers. Unlike most of its competitors, ZARA doesn’t really rely on promotional marketing or advertising. 5 Marketing Strategies of Zara Creating Exclusivity & Rareness One of the major reasons for Zara being successful…

05Nov

BharatPe Case Study: Business, Marketing Strategy

November 5, 2022By sellopedia1 Comment

BharatPe is an Indian fintech company that caters to small merchants and kirana store owners in India. The company offers a range of fintech products including interoperable (of computer systems or software) QR code for UPI payments, Bharat Swipe (POS machine) for card acceptance, and small business financing. The firm was co-founded by Ashneer Grover and Sashvat Nakrani in 2018, with its headquarters in New Delhi, India. 4 Marketing…

05Nov

Nykaa – How a 50 year old lady created a billion dollar startup

November 5, 2022By sellopedia1 Comment

Nykaa is a brand that we have all heard of from different media and advertisements. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brands. Nykaa has now gained an excellent customer base due to its…

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