Cred is a fintech unicorn startup founded by Kunal Shah. As of today, the headquarters of CRED is based out of Bengaluru, valued at 2.2 Billion US Dollars. The motive behind finding this startup was to simply automate day to day transactions and help start the credit revolution, much like the US credit-dependent economy. As an organization, Cred, through its app, works on facilitating credit card transactions of its…
Starbucks!! I am sure we all have heard that word somewhere. It is arguably one of the most successful coffee chains in the world. This American-born coffee brand has become so popular that it is literally a part of daily life for many people living in the cities and all over the world. It is so successful because it provides an experience that changed the mindset of the world…
SUGAR Cosmetics is an Indian cosmetic brand, producing mid-range products with shades according to Indian Skin tones. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee. SUGAR Cosmetics works on a hybrid model – having both online and offline presence. The company manufactures its products in India, Germany, USA, Korea, China and Italy. Established in 2015, Sugar Cosmetics came up with just two products, namely, a…
Big Basket is a leading Indian ecommerce website focusing on grocery items being delivered to everyone at their doorstep. The main product in its marketing mix is its website and app, which gives access to users to buy groceries and food online. Big Basket offers a variety of products ranging from grocery to dairy products, to staples to meat products too. Following are the varieties of product categories it…
Founded by Amancio Ortega in 1975, ZARA is the lead ship chain of the Inditex group, the world’s largest garments retailer. Zara uses a mix of unique marketing strategies and serves the growing needs of the customers. Unlike most of its competitors, ZARA doesn’t really rely on promotional marketing or advertising. 5 Marketing Strategies of Zara Creating Exclusivity & Rareness One of the major reasons for Zara being successful…
