08Nov
SUGAR Cosmetics - Vineeta Singh Secret Strategy

SUGAR Cosmetics – Vineeta Singh Secret Strategy

November 8, 2022By 1 Comment

SUGAR Cosmetics is an Indian cosmetic brand, producing mid-range products with shades according to Indian Skin tones. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee.  SUGAR Cosmetics works on a hybrid model – having both online and offline presence. The company manufactures its products in India, Germany, USA, Korea, China and Italy. Established in 2015, Sugar Cosmetics came up with just two products, namely, a…

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06Nov
big basket marketing strategy

BigBasket Case Study: Business, Marketing Strategy

November 6, 2022By 0 comment

Big Basket is a leading Indian ecommerce website focusing on grocery items being delivered to everyone at their doorstep. The main product in its marketing mix is its website and app, which gives access to users to buy groceries and food online. Big Basket offers a variety of products ranging from grocery to dairy products, to staples to meat products too. Following are the varieties of product categories it…

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06Nov
Zara Marketing

ZARA – The Brand Story | Business, Marketing Strategy Tips

November 6, 2022By 0 comment

Founded by Amancio Ortega in 1975, ZARA is the lead ship chain of the Inditex group, the world’s largest garments retailer. Zara uses a mix of unique marketing strategies and serves the growing needs of the customers. Unlike most of its competitors, ZARA doesn’t really rely on promotional marketing or advertising. 5 Marketing Strategies of Zara Creating Exclusivity & Rareness One of the major reasons for Zara being successful…

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05Nov
nykaa Marketing Strategy

Nykaa – How a 50 year old lady created a billion dollar startup

November 5, 2022By 1 Comment

Nykaa is a brand that we have all heard of from different media and advertisements. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brands. Nykaa has now gained an excellent customer base due to its…

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04Nov
Sharechat Internet Marketing

ShareChat – Strategies of a Internet Company

November 4, 2022By 0 comment

ShareChat, India’s own social media platform, and especially moms favourite, seems to have succeeded in the market. It is one of a kind platform that supports 15 Indian languages but not English. It provides a place on the internet for all individuals to communicate their ideas, thoughts, and emotions without any language barrier, not just for those who want to use this space in their mother tongue but also…

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