Snapdeal Case Study – Marketing Case Study of an E-Commerce Brand
Snapdeal, based in New Delhi, was founded in the year 2010 by two entrepreneurs Kunal Bahl and Rohit Bansal. It was initially started as an internet platform for day to day deals and later expanded into a full-fledged ecommerce company. Today Snapdeal is available among different households due to its accessibility of internet and rising prominence of ecommerce in the Indian shopping scenario. Some of the investors for the…