Starbucks!! I am sure we all have heard that word somewhere. It is arguably one of the most successful coffee chains in the world. This American-born coffee brand has become so popular that it…
SUGAR Cosmetics is an Indian cosmetic brand, producing mid-range products with shades according to Indian Skin tones. The company was founded in 2015 by Vineeta Singh and Kaushik Mukherjee. SUGAR Cosmetics works on a…
Big Basket is a leading Indian ecommerce website focusing on grocery items being delivered to everyone at their doorstep. The main product in its marketing mix is its website and app, which gives access…
Founded by Amancio Ortega in 1975, ZARA is the lead ship chain of the Inditex group, the world’s largest garments retailer. Zara uses a mix of unique marketing strategies and serves the growing needs…
BharatPe is an Indian fintech company that caters to small merchants and kirana store owners in India. The company offers a range of fintech products including interoperable (of computer systems or software) QR code…
Nykaa is a brand that we have all heard of from different media and advertisements. Some of us would have heard it from our friends who have used it. After all, word of mouth…
ShareChat, India’s own social media platform, and especially moms favourite, seems to have succeeded in the market. It is one of a kind platform that supports 15 Indian languages but not English. It provides…
Ever wondered how the Tata Group managed to build such great brand value for itself? The Tata Group is one of the oldest and largest industrial groups in India. It is known for its…
Coca-Cola is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Hence, it is the most recognized and beloved soft drink brand in…
