Flipkart Case Study: Business, Marketing Strategy Tips
Each and every Indian knows about the e-commerce platform named Flipkart. It is one of the biggest e-commerce websites after Amazon in India. Flipkart is an organization that developed its base over a long period, worked its direction to the top, and stood out enough to be noticed by enormous names like Walmart who acquired the company for a huge US$16 Billion. In India, currently, the second-biggest e-commerce platform is Flipkart which has made profits around billions.
- Flipkart Competitors
The top competitors of Flipkart are Amazon, Snapdeal, eBay, Myntra, Paytm, Shopcules, Alibaba, and many more.
Social Media Marketing
Flipkart has a lot of followers and strongly focuses on all social media platforms. Flipkart has almost 9.6 million followers on Facebook, 3 million followers on Instagram, 2.6 million followers on Twitter, and so on. With regards to Instagram, Flipkart has multiple handles for various products or categories, similar to appropriate things devoted to Fashion, Technology, Furniture, Groceries, and others. With regards to the company, be it for an item or various products, the key feature point for the customers is feedback and customer reviews.
Influencer marketing is a kind of online media advertising that utilizes followers and item makes reference to from forces to be determined with people who have a committed social following and are seen as specialists inside their specialty. Influencer advertising works in view of the great measure of trust that social influencers have developed with their following. Flipkart uses influencer marketing a lot by collaborating with celebs around Youtube and Instagram to increase their audiences and sales.
Flipkart continues to work together with different popular public figures every year. One of the prominent and later joint collaborations being with Ranbir Kapoor and Alia Bhatt on “#IndiaKaFashionCapital”.
Reference link- https://youtu.be/iMhESNo9JeM
There are many marketing campaigns of Flipkart such as Big billion day, Shopping Ka Naya Address, Munna Bhai and Circuit, (https://youtu.be/OvkA-giZUSg) Fairy-tale, Shop Anytime & Anywhere, and more. But #IndiaKaFashionCapital campaign is one of the most successful marketing campaigns of Flipkart featuring Ranbir Kapoor and Alia Bhatt together in one frame.
Under this campaign, the organization welcomes design lovers from everywhere to showcase their style with the most recent trends from Flipkart. Fashion’s brand ambassadors, Ranbir and Alia, educate consumers about always being ahead in their style game by ‘Wearing The Next’.
The marketing strategy of Flipkart is a very strong and powerful one. With an extremely nice customer database, Flipkart is outstanding amongst other e-commerce sites after Amazon in India and has made some amazing progress. Flipkart uses to change its thoughts right into it and activity into results that characterize its example of a successful story.
Also watch a video E-Commerce Strategy