Meesho Case Study: Business, Marketing Strategy Tips
Meesho came into existence in the year 2015. Vidit Aatrey and Sanjeev Barnwal are the co-founders of the company.
Online shopping sites like Amazon, Flipkart, Myntra, are super popular. Now, another platform, Meesho has entered the markets. It is a social e-commerce platform that provides a wide range of products. It gives a chance to homepreneurs to showcase their talent and to earn for themselves and also for their family.
Meesho allows a person to buy things from the platform. It also enables a person to resell the products from home. One can trade through their social media networks like WhatsApp or Facebook. The best part here is that a person does not have to bear any extra expense for trading.
The name Meesho is short for ‘Meri e-Shop’. It is India’s first social e-commerce company. It provides a platform for various small businesses to enter and flourish in the online market.
Marketing Strategies of Meesho
Niche Based Strategy
The main marketing strategy by Meesho is based on a niche to empower women. Meesho aims to build a country full of independent women. Women who are homemakers and lack financial independence are the most benefited from it.
Reference link- https://youtu.be/YRRdeYki6gU
This woman empowerment strategy by Meesho gained huge popularity. It created an entrepreneurial hope among homemakers.
Influencers have a great hand in increasing the number of users and audience. When a brand gets associated with an influencer, it easily gains the customers’ trust. Meesho has also opted for the same. Various influencers like Devoleena Bhattacharjee, Paras Bhushan Kalnawat promote Meesho. This helps Meesho gain more audience towards the company.
YouTube and Facebook Ads
Advertisements are the best way to market any business. Keeping up with the trend of digital marketing, Meesho uses YouTube and Facebook ads.
These ads help Meesho to build a strong presence in the market. YouTube has a huge audience base. Thus, this strategy helps Meesho get seen by more viewers. Whenever a person clicks on these ads, they are redirected to the Meesho site or app. In this way, it helps the company to earn traffic. The “Sahi Price” ad by meesho was also a smart move to increase its sales and audience.